Bill Detail
An Act to prohibit the promotion of alcoholic beverages
This enactment prohibits the promotion of alcoholic beverages, subject to specific exceptions. It also provides a regime for administration and enforcement, associated regulation-making powers, and associated offences and punishments.
This bill, titled the Alcoholic Beverage Promotion Prohibition Act, aims to reduce the consumption of alcoholic beverages in Canada. It proposes to ban the advertising and promotion of alcoholic drinks, recognizing the negative health and social impacts associated with their consumption. The primary goal is to protect young people from inducements to drink and to lower healthcare costs and other societal burdens linked to alcohol. The act defines what constitutes an alcoholic beverage and its promotion, and sets out exceptions and penalties for violations.